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Reviewing one call in a hundred, or all of them

Quality assurance by sampling tells you about the average. The calls that create risk are, by definition, not average.

The situation

Contact centre QA reviews a small sample of calls against a scorecard. The sample supports coaching and reporting.

It does not reliably find the rare call that went badly wrong, because a small sample of a large population will usually miss a rare event.

Why it is hard

01

Rare events are what QA is for

The compliance breach or the badly handled vulnerable customer is rare and consequential, and sampling is the wrong instrument for it.

02

Scorecards drift between reviewers

Two reviewers score the same call differently, so trends partly reflect who was reviewing.

03

Coaching needs the moment, not the score

Someone on the floor improves from the specific exchange, not from a number.

How we approach it

Vocalyst produces a reviewable transcript for every call it handles, assessed against the same criteria, with the specific exchange behind each assessment available.

Supervisors review flagged calls with the moment in front of them rather than reading a sampled scorecard.

What changes

  • Every handled call assessed, not a sample of them
  • The same criteria applied consistently across calls
  • Coaching anchored to the specific exchange
  • Rare, high-consequence calls surfaced rather than missed

Next

Is this your problem too?

Bring the version of it you actually have. We will tell you what it would take, including when the answer is that it is not worth doing.